![]() At the time, Nike still sold the Blazer, both without frills and as an SB (which stands for skateboarding) edition. There was a black version with an exaggerated white swoosh, and a beige one with a bold orange logo. Among them were a few iterations of the iconic Blazer, albeit ones that looked both deconstructed and redone by a talented designer. In the final months of that year, designer Virgil Abloh, through his brand, Off-White, dropped 10 reimagined Nike sneakers. The Blazer, though, saw a more sudden spike in interest in 2018. (Fun fact: The Iceman often wore pairs personalized to him - Iceman printed on both heels where the Nike logo lives now. ![]() All three remain in Nike's rotation now, and with consistent success, too. A design formula that called for equal parts simplicity and performance (at least by standards then) resulted in a string of sneakers that'd prove as timeless as they were pioneering. Like Nike's first two sneakers, though, an early version of the Waffle Racer and the Nike Cortez, the Blazer's hung around. ![]() The Blazer, a nod to Nike HQ's hometown team, the Portland Trailblazers, arrived 12 years before Nike signed Michael Jordan - simply put, as odd as it sounds, Nike was still very new. (49 to be exact.) First designed for NBA legend George "The Iceman" Gervin in 1972, it was the third Nike sneaker ever, coming just one year after Nike transitioned away from its old name, Blue Ribbon Sports, and adopted its iconic logo, the Swoosh (designed by Carolyn Davidson). ![]() The Nike Blazer has been around, in one form or another, for nearly 50 years. ![]()
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